Director of Digital Marketing

Location: Manhattan, NY

Department: Marketing

Type: Full Time

Min. Experience: Experienced

This is an excellent opportunity for you to deploy your hard won skills in digital marketing in the field of business-to-business conferences and make a big impact on the company’s results. As Director of Digital Marketing, you will take lead on essential digital marketing projects for a portfolio of conferences with results you can measure in real time.

You will be supported by and collaborate with a team of sales, production, logistics, data, finance and audience management professionals, as well as work with a team of marketing professionals with whom you can bounce ideas and discuss new ideas and best practices. GreenPearl is a fun-loving and cohesive group that encourages a team approach to all challenges and opportunities.

GreenPearl strives to differentiate its marketing through a higher level and use of technology than the competition. Key areas of focus and innovation: mobile-enabled websites, mobile-enabled email blasts, customer behavior analysis / segmentation / personalization, marketing automation and CRM, analytics, SEM, SEO, social marketing and enabling word of mouth, web and email design, among others.

 

Primary Responsibilities Include:

  • Creating and executing a marketing strategy for each of your conferences / portfolios
  • Developing / re-developing our WordPress conference websites
  • Tracking and analyzing traffic to make strategic marketing decisions
  • Driving sales leads through the use of Salesforce / Pardot
  • Managing registration payment systems including pricing analysis and decisions
  • Creating and sending email blasts for your conferences using BlueHornet
  • Developing SEM strategies using Google, LinkedIn and business oriented ad channels
  • Analyzing and making decisions in the regard to the development and use of our lists
  • Using business-oriented social marketing tools to drive word of mouth and registrations
  • Trying out new technologies, tactics and tools to move our business forward

 

Ideal Candidate:

  • You are able to quickly create and edit websites built around WordPress templates
  • You have worked frequently with SEM tools such as Google AdWords and LinkedIn Ads
  • You have deep experience with email marketing including creation and deployment of HTML emails
  • You have a demonstrated track record work with marketing lists and customer segmentation
  • You have strong skills with CRM and marketing automation tools such as Salesforce / Pardot
  • You have worked with mobile-enabled audience engagement tools for email and web
  • You have exceptional attention to detail, especially in all external communication
  • You have extraordinary speaking and writing skills, including errorless grammar & spelling, rapid and accurate typing skills, and professional phone manner
  • You are a self-starter and work well independently without constant direction from management
  • You are also a team player who is first to give others credit and works well with cross-functional teams
  • You have the capability to handle multiple projects simultaneously
  • You have a Bachelor’s Degree from a four year university at minimum, with a demonstrated record of academic excellence
  • You have strong computer and internet skills, including comfort with web-based applications such as Google Apps and Salesforce
  • Event marketing experience preferred
  • Experience with Adobe Creative Suite preferred

 

The Benefits and Perks:

  • Work-from-anywhere culture and infrastructure that allows seasoned team members to work from just about anywhere
  • Results-oriented work environment that is flexible and encourages independence
  • Competitive salary, paid time off, healthcare and benefits package
  • Participation in the financial success of your conferences
  • On the job travel to major U.S. cities

 

Our Story:

GreenPearl organizes a portfolio of high-end conferences across the U.S. from Seattle to Los Angeles, from Boston to Miami that convene leaders in their field. Primarily focused on real estate events, GreenPearl is branching out into finance, e-commerce, and other sectors.

At GreenPearl, you will enjoy a team environment that encourages collaboration and innovation. We are constantly trying new things with our conferences and are open to experimenting with new formats, topics, technology and more.

While headquartered in New York City, team members enjoy a highly flexible work-from-anywhere culture that allows team members to meet in person at our office, while allowing for team member to work remotely on a permanent basis from anywhere in the United States. As we hold conferences across the country, we bring the team together in New York and elsewhere to maintain the in-person touch.

 

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